For Paraboot’s “In Rubber We Trust” campaign, VHS and Toboggan created a fully 3D film inspired by one of the brand’s iconic posters. The sole breaks away from the poster and transitions into live action, where it comes to life beneath the shoe of a person walking through the streets. Together, the VHS and Toboggan teams developed a bespoke 3D universe for Paraboot, from art direction and animation to compositing.